Questionnaire Please complete the form. Be as honest and as accurate as possible. Remember we’re here to help. Your Name (required) How long has your company been in business? How many technicians do you have? What is your most effective marketing tactic? A. Word of Mouth B. Referrals C. Online Sources D. Door to Door E. Other How many new sales come from online marketing sources each year? What is the average length of time customers stay with your company? How many new sales come from customer referrals each year? Who are your biggest competitors? What is your AAC (Allowable Acquisition Cost) for a new customer? What is your biggest challenge as the leader of the company? What is your company’s largest limiting constraint? A. Sales B. Servicing the Account C. Retention D. Hiring New Employees E. Other
